A new era of art appreciation has arrived in Metro Manila. The a:museum, operated by the Philippines Amusement and Entertainment Corporation (PAEC), has opened its doors at Ayala Malls Manila Bay. This interactive museum is not your traditional gallery. It invites visitors to step inside classic and modern masterpieces. Art lovers of all ages are in for a transformative journey. The museum offers an immersive, dynamic, and unforgettable experience.
The a:museum blends technology, storytelling, and art. It brings timeless paintings to life. Imagine walking through Vincent van Gogh’s Starry Night. Or standing beneath the ceiling of the Sistine Chapel. These iconic works are recreated with stunning digital precision. Visitors are not just observers. They become part of the artwork. Every corner of the space pulses with color, motion, and sound.

Each zone in the museum explores a different theme or artist. Classic masterpieces are reimagined using projection mapping and motion sensors. These elements create a fully interactive environment. You can touch the walls, trigger animations, and even influence the art. For example, stepping into a digital rendition of a Monet garden makes flowers bloom under your feet. This kind of engagement makes art accessible to everyone.

PAEC, known for its innovative entertainment projects, is behind this vision. The corporation aims to inspire Filipinos through cultural experiences. The a:museum is a bold step in that direction. It reflects PAEC’s mission to blend art, technology, and public space. “We want people to see art not as something distant,” a PAEC spokesperson said. “Art should be felt, lived, and shared.”
The museum is also a celebration of modern art. Alongside classical recreations, digital installations feature contemporary Filipino and international artists. These pieces explore identity, nature, and the future. They challenge visitors to think and dream. Screens display looping animations and abstract visuals. Some artworks respond to body movements. Others shift with the rhythm of music.

Location plays a key role in the museum’s appeal. Situated in Ayala Malls Manila Bay, it is easily accessible. Families can combine a museum visit with dining, shopping, and entertainment. The space is bright, spacious, and designed for exploration. Strollers, kids, and seniors can navigate comfortably. There are no fragile ropes or “do not touch” signs.
a:museum is perfect for Museum Month. This annual celebration encourages locals to discover cultural spaces. The museum adds a fresh, modern twist to the event. Schools, artists, and tourists are all welcome. Guided tours are available. Workshops and art talks are also scheduled.
On social media, the museum is already making waves. The official PAEC Facebook and Instagram pages showcase glowing visitor reviews. Photos show families laughing under projected galaxies. Children dancing in fields of digital flowers. “It’s like the paintings came alive,” one visitor wrote. “My daughter said it felt like magic.”
Tickets are available online and at the door. Discounts are offered for students, seniors, and group bookings. The museum operates daily, with extended hours on weekends. Special nighttime sessions feature ambient lighting and music. These “After Dark” events are ideal for couples and art enthusiasts.

The a:museum is more than a gallery. It’s a playground for the imagination. It proves that art is not just to be seen. It is to be experienced. Whether you love classic paintings or digital innovation, this museum delivers. Come see the masterpieces. Then step inside them. At a:museum, art has a new dimension.