A new study by the Ateneo Policy Center urges the Philippine government to regulate flavored tobacco products. The study cites their increasing popularity. These products have the potential to entice youth and sustain tobacco use. The research, published in the journal Globalization and Health, analyzed a wide range of tobacco products available in the country. It uncovered the widespread use of enticing flavors and imagery.
The study found that flavored tobacco products, including cigarettes and cigars, are commonly marketed using various flavor descriptors. These include menthol, beverage-related flavors, and concept descriptors. Tobacco companies historically used this practice to make their products more appealing. It particularly targets young people. This practice has not yet faced comprehensive regulatory measures in the Philippines.
The Ateneo Policy Center researchers highlighted the urgent need for stricter regulations. They suggested a potential ban on flavored tobacco products. They also advocate for the adoption of plain packaging, which has been shown to reduce the attractiveness of tobacco products. The study emphasizes that the Philippines must proactively tackle the issue. Novel technologies like crushable capsules further contribute to the allure of flavored tobacco.
This latest research expands on a 2016 study by the Institute for Global Tobacco Control. It provides an updated view of the evolving landscape of flavored tobacco in the Philippines. The findings highlight the need for effective policies. These policies aim to protect public health. They also focus on reducing the prevalence of tobacco use, particularly among vulnerable populations.
