The Department of Tourism (DOT) and Klook announced a landmark partnership. Klook is a leading travel and activities booking platform in Asia. They announced this partnership on Wednesday, January 15th. The partnership aims to make travel to the Philippines more accessible and digitally driven. The collaboration will highlight the Philippine Experience Program (PEP). This is a flagship tourism initiative launched under the Marcos administration. The program will be promoted through curated tour packages on Klook’s platform.
This strategic alliance signifies a major step towards modernizing Philippine tourism. By leveraging Klook’s extensive reach and digital capabilities, the DOT aims to reach a wider audience of travelers. They want to engage both domestic and international visitors. The goal is to showcase the country’s diverse attractions and enriching experiences.
The agreement was formalized with a ceremonial signing. Tourism Secretary Christina Garcia Frasco led the event. Klook President and Co-Founder Eric Gnock Fah also took part. Tourism Assistant Secretary Sharlene Zabala-Batin and Klook General Manager for Philippines and Thailand Michelle Ho served as witnesses.
Secretary Frasco expressed her enthusiasm for the collaboration, stating, “We are grateful that Klook has partnered with the Department of Tourism to support the Love the Philippines campaign…These milestones…and this significant partnership…perfectly align with our National Tourism Development Plan’s prioritization of digital innovation, sustainability, and inclusivity as pillars for tourism development. As we move forward, let us continue to harness the power of collaboration and innovation together.”
The partnership highlights the DOT’s commitment to digital transformation within the tourism sector. By utilizing Klook’s platform, the DOT hopes to streamline booking processes, provide more transparent pricing, and enhance the overall traveler experience.
Echoing Secretary Frasco’s sentiments, Klook’s co-founder, Eric Gnock Fah, shared his excitement about the partnership’s potential: “At Klook, we believe there are countless adventures, unique experiences, and cultural treasures still waiting to be discovered. Here in the Philippines, with its stunning natural wonders and the warmth and vibrancy of its people, we are excited to partner with the Department of Tourism to bring even more of these incredible experiences to Filipinos and travelers around the world.”
This collaboration promises to significantly boost the Philippines’ tourism sector. The DOT combines its expertise in promoting the country’s unique offerings with Klook’s technological prowess. Klook offers widespread reach. This partnership is set to elevate the Philippine travel experience for everyone. The initiative is expected to contribute significantly to economic growth and job creation within the tourism industry. Further details regarding specific tour packages and booking procedures will be released in the coming weeks.
