The Department of Trade and Industry (DTI) opened its 2025 Bagong Pilipinas Tatak Pinoy Christmas Village yesterday. The trade fair kicks off at 1:00 PM. It will run through December 28. The venue is Megatrade Halls 1‑3, 5th Level, Mega B, SM Megamall, Mandaluyong City.
The event showcases 300 Filipino exhibitors. They feature high‑value craftsmanship and design‑forward products. The fair targets holiday shoppers. It also aims to boost sales for micro, small, and medium enterprises (MSMEs). DTI Secretary Cristina A. Roque officially opened with a Christmas Tree Lighting ceremony. She stresses the importance of buying local. Buying local supports our MSMEs and boosts the economy.
The Philippines imports 60.3% of its consumer goods. This figure reveals a heavy reliance on foreign products. A challenge for the local economy. The Christmas Village is a response to that challenge. The fair encourages Filipinos to purchase home‑grown items. It hopes to shift buying habits during the peak shopping season.
“Buy local. Support Filipino talent,” Secretary Roque urged the crowd. She highlighted how MSMEs drive job creation. She noted that every peso spent locally circulates in the economy. She added that the Christmas Village is a platform for visibility. The fair gives small producers a chance to meet consumers face‑to‑face.
Shoppers can explore a wide range of goods. They will find handmade ornaments, sustainable fashion, artisanal foods, and tech accessories. All products bear the “Tatak Pinoy” seal. The seal guarantees authenticity and quality. Visitors can also enjoy live demos and workshops. The activities showcase how products are made. They aim to deepen appreciation for Filipino skills.
The fair’s location inside SM Megamall adds convenience. The mall is easily reachable by public transport. Parking spaces are ample for private vehicles. The event’s schedule includes weekend specials. Discounts and promos will be offered daily. These incentives are designed to draw more foot traffic.
Local media have covered the launch. Social media hashtags such as #TatakPinoy and #BuyLocal are trending. Influencers are posting videos of their favorite stalls. Their content amplifies the fair’s reach. Online buzz complements the physical presence of the vendors.
Economists say that a shift toward local consumption can reduce the trade deficit. They also note that MSMEs contribute significantly to GDP growth. The DTI hopes the Christmas Village will become a model for future trade fairs. If successful, similar events could be organized in other regions.
The fair will close on December 28 at 6:00 PM. Organizers will conduct a post‑event survey. They will gauge consumer satisfaction and sales impact. The data will guide policy adjustments for MSME support.
Filipinos are invited to join the celebration. The message is clear: support Filipino makers this holiday. The DTI’s Christmas Village offers a festive, affordable, and patriotic shopping experience. It blends tradition with modern design. It promises to make this Christmas brighter for both buyers and sellers.
For more information, visit the DTI website or the event’s Facebook page. All visitors are welcome throughout the fair. Don’t miss the chance to be part of the “Tatak Pinoy” movement. Let’s make this holiday season truly Filipino.
