Luxury menswear brand LOVE BRAND & Co. announced its role as the Official Retail Partner for The Great Elephant Migration 2024 in the USA. This collaboration underscores LOVE BRAND & Co.’s commitment to achieve a sustainable fashion and wildlife conservation.
The Great Elephant Migration is a year-long art installation featuring 100 hand-crafted, life-size Indian elephant sculptures traveling across the US. Each sculpture is the creation of the Coexistence Collective, a group of 200 indigenous artisans from India’s Nilgiri Biosphere Reserve. The sculptures are crafted from Lantana camara, an invasive plant, symbolizing the project’s blend of art and environmental responsibility.
LOVE BRAND & Co. will offer an exclusive capsule collection at each location. They will donate 50% of its sales to Elephant Family USA to support conservation initiatives. The collection includes new linen prints inspired by the migration’s themes. It also features exclusive accessories like embroidered caps and tote bags. Additionally, it offers special edition homewares crafted from Belgian linen.
The brands partnership with The Great Elephant Migration aligns with their mission to redefine luxury beachwear with a greater purpose. The brand’s commitment to reach sustainability extends beyond their materials. They collaborate with Elephant Family USA. This highlights their dedication to wildlife conservation efforts.
