The Philippines is taking center stage as a rising Muslim-friendly destination, as declared at the opening of SALAAM: The Halal Tourism and Trade Expo Philippines. The event, held Friday, June 27th, at the Quantum Skyview in Gateway Mall 2, Araneta City, Cubao, Quezon City, saw the Department of Tourism (DOT) and the Philippine Chamber of Commerce and Industry (PCCI) Makati sign a significant Memorandum of Agreement (MOA). This partnership aims to bolster the Halal tourism and trade sector.
Tourism Secretary Christina Garcia Frasco led the opening ceremony with the hit of the gong. Secretary Frasco stated, “The Philippines is being recognized as a rising Muslim-friendly destination. This affirms this administration’s efforts to create a culturally sensitive and inclusive Philippine destination for global visitors, especially from Muslim-majority countries. We expect increased tourism, leading to more jobs for Filipinos.”
The SALAAM Expo showcased the Philippines’ growing commitment to catering to Muslim travelers. The MOA between the DOT and PCCI Makati signifies a collaborative effort to promote Halal tourism. This partnership will likely lead to increased investment and development in the sector. The Expo itself highlighted various aspects of Halal tourism and trade, attracting significant attention. It’s a boost for the growing Muslim travel market. The event underscored the government’s dedication to inclusive tourism and economic growth. The Philippines aims to attract more visitors from Muslim-majority countries. This will benefit the nation’s economy and generate significant employment opportunities. The successful opening of SALAAM is a testament to this growing initiative.
Scenes from the SALAAM Expo 2025 at the Gateway Mall 2 in Cubao Quezon City. Photo: George Buid.
