The Philippines is witnessing a youth-led uprising against the tobacco industry. The “TobaccOFF NOW!” movement has launched which aims to curb the alarming rise in youth vaping and smoking. The campaign directly confronts the deceptive tactics of tobacco giants.

Internal Philip Morris documents reveal the cynical strategy: “Today’s teenager is tomorrow’s potential customer.” This predatory approach exploits loopholes in regulations, particularly in countries where vaping remains unbanned.

#TobbaccOffNOW
#YouthAgainstTobacco
#vaping
#smoking
#PhilipMorris
#Philippines