Baliwag, Bulacan buzzed with community spirit on 13 November 2025. Over 2,000 residents gathered at the Star Arena gymnasium. They shared a warm meal cooked with Mega Prime Foods’ sardines and canned mackerel. This was the latest “Mega Malasakit Kitchen” program. It’s a signature outreach by Mega Prime Foods, Inc., under the Mega Global Corporation.
Marvin Tiu Lim, Chief Technical and Innovations Officer, spoke to the press. He emphasized the program’s heart. “Mega Malasakit is not charity,” Lim stated, quoting his official message. “It is paying forward the goodwill Mega Global has received for 45 years.” He added, “We believe in shared growth. We share our products directly with communities who need them most.” The event showcased this belief. Local volunteers and the Baliwag LGU (Local Government Unit) cooked thousands of servings. They used Mega’s sustainably sourced canned goods. Anyone walking in received a free, nutritious meal.
This Baliwag event marks five years of Mega Malasakit. The program began in June 2020. It started as a response to pandemic hardships. Now, it’s a nationwide effort celebrating Mega Global’s legacy. As detailed on Mega Prime Foods’ website, the initiative honors 45 years of the corporation supporting Filipinos. Mega Prime Foods runs it consistently. It has served countless communities across the Philippines.
Mega Prime Foods’ commitment runs deep. The Filipino-owned company employs 5,000 workers. It partners directly with local fisherfolk. These partners catch full-grown fish only during open seasons. This allows natural breeding and protects ocean life. The fish go straight to Mega’s port for canning. This sustainable model boosts the local economy. It ensures fresh, quality products for all Filipinos.
The Baliwag kitchen was a powerful example. The Mega Malasakit program does more than feed people. It builds community. It strengthens LGU partnerships. It puts Mega’s core value – “Malasakit” (compassionate care) – into action.
Marvin Tiu Lim assured the public that the work continues. “This is not a one-time event,” he said. Mega Prime Foods will keep bringing the Malasakit Kitchen nationwide. They aim to support more Filipino communities. The company proves that business success and heartfelt service go hand in hand. For Mega, helping neighbors is simply good business. And good business, done right, feeds the soul.
