Pasay City, Philippines – Get ready to “Love the Philippines” with incredible travel deals! The Hotel Sales and Marketing Association (HSMA) is bringing back its highly anticipated September Online Sale (SOS) in 2025. Starting September 1st and running through the entire month, travelers can snag discounts of up to 80% at nearly 100 hotels and resorts across the Philippines. This is the 6th year of SOS so you know these deals are coming from the best.
SOS 2025 aims to make travel more accessible and affordable. Its theme is “Discover the Best Stays in the Philippines,”. That is because it highlights curated experiences for everyone. These are for families, couples, friends, business travelers, and even pet owners. This year’s sale supports the Department of Tourism’s “Love the Philippines” campaign. It encourages Filipinos to explore their own country.
Unlike crowded travel fairs, SOS offers a stress-free online experience. Browse deals and book from home at hsma.org.ph/sos. Take your time and choose the perfect getaway, with stays valid through 2026 and even 2027.
Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership, emphasizes the convenience. She shares that this is how travellers can put themselves first.
The HSMA guarantees the best rates during September. They offer exclusive discounts on accommodations, dining, spa treatments, and more. Imagine city staycations from ₱2,800 per night or island getaways with amazing inclusions.
Loleth So, HSMA President, is excited to offer curated experiences across the Philippines.
Assistant Secretary Sharlene Batin from the Department of Tourism said “Love the Philippines finds its perfect partner in SOS”.
Tet Romualdo, HSMA Director of Membership and Project Lead for SOS, highlights the collaboration of member hotels.
Amie Villena, HSMA Vice President and Co-lead for SOS, emphasizes the variety of experiences. These include family vacations and wellness escapes.
SOS has a proven track record. From 2020 to 2024, it generated over ₱122 million in revenue. This makes it a key player in boosting domestic tourism.
Mark your calendars for September 1, 2025. Then get ready to explore the Philippines with SOS. Visit hsma.org.ph/sos for more information and deals. Follow HSMA on Facebook and Instagram (@hsmaphilippines) for updates.
