The Department of Tourism (DOT) concluded 2024 with a resounding success at its main office in Makati City. Tourism Secretary Christina Garcia Frasco reports record-breaking figures in its year-end media briefing on 17 December 2024. She announced a remarkable surge in visitor numbers. The economic contributions and job creation exceeded initial targets. This solidified the Philippines’ position as a leading global tourist destination.
Secretary Frasco highlighted the President’s vision of tourism. He sees it as a cornerstone of national recovery. She emphasized the collaborative efforts that fueled this impressive growth. “This journey of recovery and resurgence has been characterized by inspiring numbers and lives transformed,” she stated. She praised the dedication of individuals and organizations involved.
2024: A Year of Triumphant Returns
The 2024 figures paint a vivid picture of the Philippines’ tourism resurgence:
- Economic Impact: Tourism contributed a staggering ₱3.7 trillion to the Philippine economy, representing a significant 9.2% of the GDP – a substantial increase from the 8.6% recorded in 2023
- International Arrivals: The country welcomed over 5.6 million international visitors, surpassing expectations and showcasing the Philippines’ enduring appeal to tourists worldwide. Key source markets remained South Korea, the United States, China, Australia, Canada, Taiwan, Singapore, the United Kingdom, and Malaysia.
- Employment Generation: The sector employed approximately 6.5 million Filipinos, accounting for 13.2% of total national employment, underscoring its vital role in job creation.
- Tourism Direct Gross Value Added (TDGVA): The TDGVA experienced a remarkable 48% growth, reaching ₱2.3 trillion.
- Increased Spending: International tourists spent an average of US$2,073 per capita, indicating a shift towards higher-value tourism.
- Extended Stays: Visitors are staying longer. They are now averaging 11 nights compared to 9 nights in 2019. This signifies a deeper engagement with the country’s diverse offerings.
Looking Ahead: DOT’s 2025 Road map
Building on this success, the DOT outlined its ambitious plans for 2025, focusing on sustainability, diversification, and infrastructural improvements:
- Expanded Marketing: The DOT will broaden its marketing efforts to reach new markets. It will promote lesser-known destinations within the Philippines. The goal is to increase visitor numbers and ensure a more equitable distribution of tourism revenue across regions.
- Sustainable Tourism Practices: We will strongly emphasize sustainable tourism. It involves protecting the environment and cultural heritage. We will also ensure economic benefits for local communities. This includes promoting eco-friendly tourism and responsible travel.
- Infrastructure Development: Collaboration with other government agencies will focus on improving infrastructure in key tourist destinations. This collaboration aims to enhance accessibility. It will also improve the overall visitor experience.
- Skills Development: Investments in comprehensive training programs will equip Filipinos with the skills needed to excel in diverse tourism-related roles.
- Enhanced Feedback Mechanisms: Regular feedback loops with stakeholders and tourists will allow for continuous improvement and adaptation to industry trends.
Emphasizing the collective effort behind these achievements and the promising future of Philippine tourism. Secretary Frasco concluded, “This is only the beginning. Together, we will continue to harness the potential of our beautiful archipelago. Ensuring that tourism remains a vital contributor to our recovery and provides lasting opportunities for all Filipinos.”
