The 37th Philippine Travel Mart (PTM) returns from Sept. 4 to 6, 2026. The event will take place at the SMX Convention Center at the SM Mall of Asia.
The Philippine Tour Operators Association (PHILTOA) hosts the annual fair. It is the country’s longest-running travel exposition. This year’s theme is “Nurturing the NextGen Tourism.” The event also supports the “Discover Your Philippines” campaign.
The fair features hotels, resorts, airlines, and tour operators. All Department of Tourism administrative regions will participate. Local government units and travel brands will also exhibit at the event.
Visitors can access exclusive discounts on flights and tour packages. The event offers a cost-effective way to plan domestic vacations. Attendees will also enjoy live performances and industry presentations.
Ma. Lourdes F. Japson chairs the organizing committee. She is also the president of PHILTOA.
“As we mount the 37th Philippine Travel Mart, we are both proud and hopeful about the role we continue to play in strengthening domestic tourism,” Japson said. “This year’s theme reflects our commitment to supporting a more resilient, inclusive, and forward-looking industry — one that creates opportunities not just for businesses, but for communities across the country.”
Japson noted the importance of domestic travel.
“At a time when many Filipinos are more mindful of travel costs, we believe that exploring our own destinations remains one of the most meaningful ways to reconnect, recharge, and contribute to the local economy,” she said.
The PTM follows a “NextGen Tourism” framework. This includes pillars for sustainability, digitalization, inclusivity, and health and wellness.
Tickets go on sale in July 2026 at PhilTOA Website. Regular admission costs ₱120. Senior citizens and persons with disabilities will receive discounts. More information is available on the PTM official social media pages.
