The Department of Tourism (DOT) officially launched its new domestic travel campaign. The campaign is titled “Discover More to Love.” It offers more than 3,000 travel deals to the public.
The initiative aims to boost local travel across the Philippines. It encourages Filipinos to explore their own country. The program also seeks to support small community-based businesses and local tour operators.
The campaign runs from July to November 2026. This period covers the tourism industry’s traditional “lean season.”
Major Tourism Partnerships
The DOT partnered with several industry leaders for this launch. The Hotel Sales and Marketing Association (HSMA) is a key participant. More than 70 hotels and resorts are offering discounts of up to 70 percent.
Travelers can also access over 250 regional travel deals. Major airlines are supporting the campaign. These include Philippine Airlines, Cebu Pacific, AirAsia Philippines, and Sunlight Air. All are offering discounted airfares.
Online platforms like AirAsia MOVE and Klook are providing exclusive offers. Additionally, Mastercard is offering special privileges and payment discounts to cardholders.
New Digital Access
The DOT upgraded its official website at www.tourism.gov.ph. Travelers can use the site to browse various vacation packages. The website features direct-to-booking options for discounted stays.
The site lists bundled travel experiences and dining credits. It also offers flexible booking arrangements and weekend promotions.
Tourism Secretary Angara-Mathay addressed the government’s role in the bookings. She stated that the DOT does not sell travel packages directly.
“Our job is to make it easier for travelers to discover legitimate destinations,” she said. “We want to connect them with accredited tourism enterprises.”
Economic Impact
Domestic tourism remains a primary driver of the Philippine economy. Data from the Philippine Statistics Authority (PSA) shows strong performance in 2025.
Internal tourism spending reached P3.96 trillion in 2025. This was a 1.2 percent increase from the previous year. Tourism also supported 7.7 million jobs during that same period. The industry accounts for 15.7 percent of the country’s total employment.
A Complementary Initiative
The new campaign exists under the existing “Love the Philippines” national tourism brand. It is designed to act as a weather-resilient activation movement.
“It is a domestic tourism campaign created to encourage Filipinos to explore more of our own country,” the Secretary said. She noted that the department’s in-house team developed the campaign at no extra cost to the government.
Central Philippines Tourism Expo
The launch took place during the Central Philippines Tourism Expo (CPTEx) 2026. The event was held in Nuvali, Sta. Rosa, Laguna. It ran from June 26 to June 28.
The expo gathered tourism players from Luzon, Visayas, and Mindanao. Seven regions showcased their travel destinations and cultural products. These regions included MIMAROPA, Bicol, and the Visayas island groups.
The CPTEx serves as a strategy for government and private sector collaboration. It features trade fairs, tourism talks, and business-to-business meetings. This event reinforces the Central Philippines as a key tourism hub.
The DOT continues to work with regional offices to develop local travel portfolios. These efforts aim to make emerging destinations more accessible to all Filipinos throughout the year.
Launching “Discover More to Love” Travel Campaign
