Shure presented its newest audio products on Sept. 22 at the B Hotel in Quezon City. Audiophile Components Inc. serves as the official distributor of Shure in the Philippines. The presentation featured high-performance microphone arrays, digital signal processing (DSP) hardware, and artificial-intelligence-based sound-isolation software.
Array microphones stole the show. Shure showcased ceiling studio array microphones and tabletop array microphones. These systems allow users to select which sounds need to be heard. They automatically mix active speakers while keeping background noise quiet.
“Bringing these global innovations to the Philippines ensures local enterprises, educational institutions, and broadcast networks stay ahead in an increasingly hybrid and AI-driven world,” said Tia de Guzman, the Marketing Communications Manager of Audiophile Components Inc. “With Shure’s latest microphone arrays, IntelliMix DSP, and AI sound processing, we are providing complete, scalable audio ecosystems that eliminate noise barriers and deliver crystal-clear communication.”
Smart Noise Isolation Without Data Recording
The advanced DSP and AI technology isolates speech in conference rooms and corporate offices. It removes unwanted room noise without capturing or saving user voice data.
The system separates ambient noise. It also filters out specific unwanted distraction sounds. It cancels the click of a ballpen. It silences the squeak of a door hinge. It even blocks the noise of an elevator behind a glass wall.
The AI technology focuses on live audio selection and distribution. It does not record personal data.
Shure hardware features extra RJ45 Ethernet network slots. The extra ports extend audio distribution up to 300 feet or 90 meters over standard network cables. Shure conferencing systems are certified for Microsoft Teams and Zoom.
Bringing Center Stage Clarity to Live Events
The microphone arrays adapt quickly to dynamic studio setups. The systems isolate the main speakers. They move audience sound further back as a subtle background element.
Broadcast coverage saw the biggest leap forward. Shure presented the DCA901 Broadcast Array Microphone. The DCA901 replaces traditional boom mics in live venues.
Engineers use the DCA901 in sports broadcasting. Demos highlighted its use in basketball, combat sports, and motor racing. The microphone system featured in footage of National Basketball Association games, armored fight events, and Formula 1 races.
The DCA901 uses steerable pickup lobes to deliver higher clarity. It offers the real-time live audio experience that audiences demand.
“With Shure’s latest microphone arrays, IntelliMix DSP, and AI sound processing, we are providing complete, scalable audio ecosystems that eliminate noise barriers and deliver crystal-clear communication,” de Guzman said.
AI-Powered Action Isolator Software
Shure introduced its Action Isolator software. The software works alongside the DCA901 array microphone. The Action Isolator uses deep learning models. The models identify key game action sounds across eight isolated audio channels.
The software isolates targeted impacts on the field or court. It keeps play commentary clear. It pushes roaring stadium crowds into the background.
The corporate line includes the Microflex Advance MXA901 ceiling array. It includes the MXA920 ceiling array microphone. It also features the IntelliMix Room DSP software. These systems use the IntelliMix AI Denoiser algorithm.
The algorithm isolates human speech. It removes random office noises in real time. The processing happens instantly at the edge.
“Our goal is to make audio setup fast, reliable, and invisible to the user,” Gerald Lee, Associate Manager under the Marketing Development of Shure, noted during the presentation. “Whether you are in a boardroom or a stadium, the system ensures your voice comes through without distraction.”
The new product line is now available in the Philippines through Audiophile Components Inc.